The luxury yacht market is a booming industry. A growing portion of the population aspires to emulate Hollywood’s A-listers and their lavish lifestyles. People are willing to spend millions of dollars on their dream boats, which is why this industry has become so popular. However, if you operate a luxury yacht charter company, having your business or boat known is one thing; getting it coveted is another challenge altogether.
If you are considering selling your yacht or putting it on the charter market, you may be wondering, “What do I need to do to achieve a sale or those initial charter reservations and what are the best prices to charge for my boat?”
Hiring a seasoned yacht PR brokerage firm is the way to go. You need to choose a company that not only has expertise in marketing yachts similar to the one you have but also has a dedicated marketing team that is familiar with the process and understands just what to do.
Here is a guide on how to find the best luxury yacht public relations marketing agency for your luxury yacht business.
#1. Reputation
To ensure you’re properly taken care of, choose a reputable yacht PR agency broker who is knowledgeable about the boats they represent and can answer any questions you may have. Look through their past work history!
Make sure the yacht PR agency of your choice has invitations to the world’s best yacht shows. Top yacht shows are invitation-only affairs, attended solely by the charter industry’s most powerful players like brokers (representing professional yachting companies).
#2. Rich Experience and Vast Competence in the Worldwide Superyacht Charter Sector
Are you confident that this firm can provide the outcomes your company requires? Ensure you’re in excellent hands by verifying the claimed competence and researching the experience levels of the staff members handling your account. Do not skip out on meeting them before making your proposal.
Ultimately, you need to trust that the agency will do a good job representing your business. Though it’s not always required, it helps to have extensive relevant work experience in the field in question. It might help to look at strong, solid examples of past and present customers if you need reassurance.
#3. Price
As important as it is to consider how much something will cost, bear in mind that you usually get what you pay for. Making a decision based only on price is not always the best course of action. Make sure you understand what is and is not covered by the offered price and what will happen if you need more work done.
Although price is important, it is more important to ensure the people working on your account are well-versed and skilled in the field. The most important consideration here is not the lowest price quote but rather the quality of service and the final product you get.
#4. Relationships and Feeling
Do you feel a connection with the PR marketing firm that has sent you boat proposals and options? Is there a feeling that they care about what you need? When you speak, do they pay attention? Can you reach them at ridiculous hours? All of these are important considerations when trying to choose a yacht charter agency you can trust.
As is frequently the case, the value of a seasoned luxury PR agency that is invested in the success of your PR marketing campaign is not appreciated until after an issue has occurred.
#5. Passion Test!
In the absence of this factor, all the others are irrelevant. As a first step, during your first briefing meetings with the PR agency, you should get a sense of their interest in the project.
Do you notice excitement, uniqueness, and tangible confirmation that your plan’s creators worked hard on something just for you? Verify if their website provides other information besides a list of their clients and credentials.
What Sets The Lifestyle Agency Apart?
The Lifestyle Agency believes that the success of a charter yacht business depends on three factors: capable yacht management, a dedicated superyacht crew, and skilled luxury PR agency. They’ve been at the forefront of PR and marketing for yacht charters for a long time, and have real sailing experience to boot.
The success of your luxury boat business depends on more people knowing about it. If you need London-based Yacht PR services, be sure to contact The Lifestyle Agency.
