Instagram is one of the few social media applications that really affect the lives of many people. Of course, we realize that some of the people around us “can’t live” without Instagram, and maybe we too! This application is a versatile application that can be used for various purposes, one of which is selling. By selling through Instagram, many amateur merchants are able to acquire many new clients in just a matter of days, something that may have been a dream for them in the past. Technology, especially Internet technology, has changed the way we promote.
If you are a businessman who really wants to promote your products widely, using Instagram is a must. Plus, it will be a missed opportunity if you don’t start selling on the social media platform since, according to social media statistics, over 500,000,000 people use the app daily. This article will show you why Kevin Systrom and Mike Krieger’s application is really important in business.
It provides a good story of your company
For certain businesses; you do not have to create a really good website. You just need to create an Instagram account that really represents your business. Photo by photo (as well as videos) will form an imagery unity or in other words as they represent what you actually want to sell through your business. With Instagram, you can even improve the look of your products (in your posts) through editing features.
The application is a means of emotional connection between you and your customers
Have you always seen certain accounts every time you open your Instagram? I’m sure you’ve done that and one of the reasons you did that is because you already had an emotional bond with those accounts. By providing compelling posts that can move the hearts of your customers, you can build a strong emotional bond with them.
You can do some experiments on your account
There are many ways available for you to do some experiments on your account and one of the popular ways is to buy Instagram likes. There are various companies that provide services of Instagram likes, positive testimonials, and so forth. By using these services optimally then you can boost the popularity of your account which in turn will also boost your sales.
Reaching many people
With Instagram, you can reach many new people. You can include Instagram hashtags that target people looking for accounts/posts with certain keywords. This way has been proven to expand your sales reach even through effective hashtag selection; you may get significant results in less than a week. The hashtag method is one of the most popular methods to increase the emotional involvement between sellers on the one hand with buyers on the other. Do not believe? Prove it yourself!
Keep an eye on your competitors
If you use Instagram to improve your marketing then your competitors are likely to do the same. By following their accounts, you may be able to “keep an eye on” what they are doing to attract new customers. If possible, you can imitate them on some aspects without “not being yourself”. I’ve done this sort of thing a few years ago when I realized my cat food sales were bad. I then realized that the display of photos and videos on my account was less interesting than what was shown on my competitor’s account. Basically, we both sold the same products and once I improved the look of my posts, the number of my clients increased significantly.
Instagram is one of the most qualified sources of feedback
By using Instagram; you can track your presence across various forums, blogs, and other social media accounts. By tracking your presence in cyberspace then you can find out the true response of your clients (towards your products). Of course, this is the best way to bring your business in a better direction.
Hopefully, this article can provide a new understanding for you about how Instagram can be used to increase your sales.